Elume Distinctive Lighting, Park City, UT
Elume Distinctive Lighting is a small but savvy retailer located in one of America’s most popular tourist destinations. Formerly known as Prospector Lighting Supply, the company re-opened as Elume in 2011. Nestled in the quaint Park City neighborhood of Pinebrook, the chic, contemporary store defies the rustic stereotype of its mountain’s edge location.
Personal service is a trademark of the nearly 1,800-square-foot operation. “Lighting creates an experience for the occupants of a room, and we want to make the entire process, from selection to illumination, a personalized process,” says the company’s entry statement. Building customer relationships is an imperative that has allowed Elume to grow and thrive. The staff is warm and friendly, and coffee, snacks and beverages are on hand for those who stop by to shop — or just say hello.
Building long-term relationships extends to community involvement, including membership in such groups as the Park City Chamber of Commerce and the Park City Women’s Business Network. Elume has joined national groups relevant to its business and clients, too. Interior designers are a key segment for Elume, and these customers frequently attend industry meetings alongside company staffers.
Maintaining an exciting store environment is another way Elume shows its commitment to its clients. There is always something interesting to see in the way of new products and thoughtfully crafted displays. When an item sells, it is replaced with something new. That way, the showroom always looks fresh, even to Elume’s regular customers.
A tiered shelf structure visible from the entrance is a new display that flaunts the showroom’s portables. It’s positioned close to the refreshment bar and creates a cozy sitting area. A large-screen mirror/television combination will enable staff to peruse vendor websites and customer’s online portfolios while they are in the showroom. It all adds up to customer excitement. Elume staffers feel their own passion for lighting is infectious!