Deco Luminaire, Brossard, QC
Open for business less than one year, Deco Luminaire is situated in Montreal’s distinctive Dix30 shopping district, a 2.7 million-square-foot area deemed Canada’s largest lifestyle center. The 9,000-square-foot lighting showroom is as unique and exciting as the greater surroundings, starting with a giant showcase window out front that gives passersby a good look at the clean, open layout that lies within.
Positioned to be Quebec’s leader in lighting and interior decorating, the Deco Luminaire showroom was designed to surprise and delight customers. Just beyond the entrance, a glass service desk is lighted from below with sparkling LEDs. Along the walls, well-appointed vignette displays create the sense of being in a real home. Above, an open grid system is positioned below a shiny black ceramic ceiling, allowing the many fixtures hung there to beam light in multiple directions. The effect is airy, modern and dramatic.
Once inside, customers are made to feel like they are at home. Every detail counts. “Making the consumer satisfied from beginning to end is our mission,” the company’s entry statement says. “We try to listen to what our clients are looking for, and adapt as best as possible to their desires and needs.”
The sense of teamwork in the store is strong, due in part to the fact that the staff was involved in the showroom’s development from the start. It all had to come together in just a few months. Everyone put his or her heart and soul into the process to ensure the store was in perfect shape for its opening day. “To open a lighting store of this magnitude in so little time is an accomplishment in itself,” the entry statement explains.
Passionate about what they do, staffers are dedicated to helping customers select the right lighting for their homes. Displays inspire, educate and inform. Plasma screens in six different manufacturer galleries provide easy reference to the vendor’s entire catalog. Opaque curtains can be drawn around each gallery to give customers an isolated view of the display fixtures and to experience the actual lighting effect the fixture will create once installed.