Williams Lighting Galleries, Salem, VA
A division of Williams Supply Inc., Williams Lighting Galleries is an employee-owned company that has been in business since 1946. The 4,500-square-foot showroom in Salem opened in 1999 and has been merchandised to provide the best selection of lighting within a 100-mile radius. The showroom’s $500,000 inventory covers lines from more than 100 lighting manufacturers, as well as a wide assortment of decorative accessories, rugs and portables. With a strong commitment to service, each employee always goes the extra mile to build strong customer relationships. In the past year, offering extended Saturday hours, staying open on holidays and an expanded merchandise selection are just some ways the company has won over customers.
Employee training sessions take place every Tuesday, running the gamut from vendor product seminars, website training, industry updates and more. For every training session they complete, live or online, employees receive $5 in “Willie Bucks” that can be used to buy shirts, jackets and other company-branded merchandise.
Giving back to the community at large is something of a specialty at William Lighting Galleries, too. The company donates products and gift certificates to a variety of charities. The showroom helps Toys for Tots by collecting donations all year long and by participating in the Marine Mud Run, an event that also supports that organization. Employees also participated in Tug for Tots, which raises money to buy health insurance for underprivileged children.
Williams Lighting Galleries has a Creative Director on staff who oversees its television spots and print ads in The Roanoker, a popular local lifestyle magazine. The company recently hired an Online Marketing Manager. This specialist has ramped up its social media efforts on Facebook, which is used to promote sale events and remind the public the showroom sells home furnishings in addition to lighting. An e-commerce website launched in early 2013 is now accessible in the showroom as well.