Accent Lighting, Lake Oswego, OR
Accent Lighting’s approach to success is deceptively simple: It does everything in its power to make sure customers have the best possible experience doing business with the 17-year-old company. From its tagline (“Your source for lighting design”) to its expert staff, Accent Lighting is a leader in its market. Even homebuilders and interior designers who have a great deal of lighting information turn to Accent Lighting for advice and support.
Knowledge about lighting and emerging lighting technology is crucial to Accent Lighting’s operation. From the owner to warehouse workers, everyone has some amount of American Lighting Assn. (ALA) training. Being the only lighting showroom in the state with Certified Lighting Consultants (CLC®s) on staff is a point of pride and differentiation. Greeting all customers with a warm hello is a small but important means of letting them know they are valued and appreciated.
Located in one of Portland’s most exclusive suburbs, Accent Lighting’s 4,200-square-foot showroom features more than 300 lines, giving the company the range to specify large commercial projects and the ability to find that one perfect fixture for a homeowner. Displays are changed frequently. Hang tags call attention to American-made products. Naturally, the showroom carries commodity items, but they are kept out of sight, reserving precious display space for better goods, including fixtures created by local artisans and frankly over-the-top designs. Management knows these image items might not necessarily sell frequently, but they are considered an advertising investment and something people will remember.
An unusual display that got a lot of attention featured owner Bob Warmbold’s special edition black Harley Davidson motorcycle parked below an array of crystal chandeliers. Motion sensors on the fixtures created an unforgettable light show whenever a customer came close. As the company’s entry statement asked, “What’s wrong with Swarovski in a man cave?” Apparently, nothing; the company’s crystal sales soared thanks to the innovative presentation.