Meletio Lighting & Electrical Supply, Dallas
Dallas-area homeowners, interior designers, builders and contractors flock to Meletio Lighting & Electrical Supply for the 10,000-square-foot showroom’s one-of-a-kind product presentation and exemplary customer service. Part of the community since 1920, Meletio is the area’s largest stocking distributor of many popular brands and offers next-day delivery throughout the Dallas-Fort Worth Metroplex.
The company takes pride in going above and beyond to ensure customers will be completely satisfied with the service and their purchase. All sales associates are ALA Lighting Specialists. In addition to monthly customer service seminars for the staff, Meletio schedules regular product knowledge sessions taught by factory sales reps.
“Meletio At Your Service” is another way Meletio connects with customers. This new program makes factory-certified and -trained technicians available for house calls. These professionals handle everything from changing light bulbs
to installing light fixtures.
Meletio also caters to interior designers and custom homebuilders with a Trade Member program. Members can make use of a space within the showroom equipped with a catalog library for their own research and customer consultations. Trade pricing, a special order program, educational seminars, networking events and more are other ways Meletio attracts professionals to its Trade Member program.
Trade and end-user customers alike see Meletio advertising in high-end interior design magazines. E-mail marketing and the company’s popular Facebook page are other ways of keeping customers engaged. A luxury box promotion that reached targeted consumers reinforced the Meletio brand and also got the name in front of new potential customers, too.
Marketing is a skill the company does well, but building relationships through service is a Meletio specialty. Recently employees joined forces with Habitat for Humanity to build a new home. The company paid to send five employees to Oklahoma to put new roofs on tornado-damaged homes. Teams of employees go to a local Salvation Army to work in the kitchen for one week each quarter. And the company always sponsors a family through a local church each year at Christmas.