Littman Bros. Lighting, Schaumburg, IL
When brothers Benson and Dan Littman first opened Littman Bros. in 1979, the company was destined to become a ceiling fan chain, with up to 20 locations. Throughout the 1980s, Littman Bros. was importing ceiling fans directly to each store’s location. At the same time, the company also began importing light fixtures. As home centers took larger pieces of the lower-end ceiling fan and lighting market, Littman began to consolidate operations. Management adjusted its focus to higher-end products to cover a side of the industry where the home centers left off. Littman also expanded to commercial sales — and eventually online sales.
Some 30 years later, full lines of retail and commercial lighting make Littman unique. Offices have been built within the showroom to run commercial and e-commerce operations. Sons and daughters of Benson Littman and Dan Littman have also joined the team in the last decade, making it truly a family business. Other key players are the sales team, with more than 120 years of combined experience in the lighting industry, solely with Littman Bros. Each is treated like a family member. Showroom managers Dave Miller and Lisa Cauldren have been working at Littman Bros. since 1983. Other sales employees have been with Littman nearly a decade.
Fresh retail displays that bring home fashion to the forefront inspire and excite customers. Among many display updates, the store’s Tech Lighting area was recently modeled after the company’s Dallas showroom. Designed around a stark white background, the display emphasizes the beautiful shape of each fixture in a simple, yet dramatic way.
Littman Bros. has used the Internet to build its business, too. Now an online authority, the company uses social media sites such as Facebook, Twitter, Pinterest and Houzz to show the latest lighting fashion and design ideas. Weekly blog posts on the Littman Bros. website, Blogger and Wordpress not only educate and inspire customers, they have earned the company publicity via local media outlets in the form of guest columns. Informative weekly press releases are another way Littman Bros. gets its name out.