Design Lighting, Surrey, BC
Voted the “Best of the Best” by local residents for six years running, Design Lighting bills itself as Western Canada’s only lighting showroom with a complete design center. This remarkable center includes full-size kitchen, dining and living areas, as well as a comprehensive landscape lighting lab that enables customers to see how their fixtures would look in a dark sky setting.
The showroom’s Optiwatt switching system allows every fixture to be turned on while conserving energy since only
10 percent of the display fixtures are actually on through a wired relay system. Some showrooms use Optiwatt for some of their displays, but Design Lighting has 100 percent of its 3,000-plus fixtures on this energy-saving system.
Each one of the company’s contract sales specialists is assigned a full-time project coordinator who handles after-sale service and facilitates the logistics of every order. This ensures customers are properly serviced every step along the way and allows salespeople to focus on selling.
Many lighting showrooms consider salespeople part of the “family,” but Design Lighting’s customers are also given family status. Every customer is greeted individually when walking into the store, a personal touch that resonates through the entire company and with its vendors as well. Employees have passionately embraced a new bonus incentive program based on quarterly sales levels.
Thanks to a consistent print and radio advertising effort, Design Lighting is well-known throughout its market. The public recognizes it as a product leader, especially in the area of “green” technology. Twice yearly “garage sales” designed to blow out excess inventory are advertised heavily; at the last two events, the store had crowds of 20 people deep waiting for the doors to open.
A full-time staff is charged with keeping the showroom fresh by constantly moving around merchandise. Two fully decorated vignettes that pair lighting with furniture and accessories are updated weekly — and customers notice. They have been delighted with Design Lighting’s new display of Lutron’s electric- and battery-operated window blinds. The goal is to create showroom ambience that is second-to-none in the market.