No one in North Texas does lighting quite like Passion Lighting. A wide selection of lighting and home accessories, a thriving design business, plus a growing focus on landscape lighting attract a steady stream of customers, helping the showroom grow even in a flat market.
A willingness to change with the times has touched many parts of the business, particularly marketing. No longer doing much print advertising, the company makes full use of the Internet, participating in social media (Facebook) and regularly scheduled e-mail blasts that keep customers in the loop. Passion revisits its website annually, updating the format and adding content. Photos of completed projects are uploaded to the site weekly, a visual reinforcement of the showroom staff’s expertise and style. Lighting Gourmet, a video blog hosted by Bruce Paul, CLC, is a popular online customer resource that will be expanded this year.
Employees like Paul are the backbone of Passion Lighting. The company’s Purple Cow Program has been a fun way of bringing attention to staff excellence. Customers, fellow employees and managers are encouraged to fill out purple tickets that commend salespeople for a job well done. The tickets are used for drawings that are wildly popular with the staff, and no wonder: Last year, more than $2,500 in prizes was awarded.