NORTHWEST LIGHTING AND ACCENTS
MT. PROSPECT, IL
Serving the residential, commercial and industrial markets for more than 50 years, Northwest Lighting and Accents (formerly Northwest Electrical Supply) sells lighting, fans and decorative home accents from a two-story, 16,000-square-foot showroom in northwest suburban Chicago. The showroom is large enough to display good, better and best price points without sacrificing product selection. The family-owned showroom can truly accommodate any budget with virtually any style, from traditional to ultra-contemporary.
The company’s philosophy is to show complete collections so that customers can get an idea of all the sizes and options available. Four interior designers on staff accessorize lighting displays with coordinating home accents and furniture. High-end “Gallery” items are displayed throughout the showroom. These dramatic pieces add “wow” and make browsing all the more exciting.
Each customer segment is monitored to ensure the showroom is meeting its unique requirements. Recognizing that many interior designers were working from their homes to reduce expenses, Northwest added a designated office, decorated and equipped for their exclusive use with their own clients. The move was part of a larger Affiliate Program that targets interior designers, architects and builders.