THE LITE HOUSE
The slogan, “Lighting the midlands of South Carolina since 1973,” says a lot about The Lite House, the area’s first true lighting showroom specializing in residential lighting. Today, the Lite House continues the multimedia tradition started in the showroom’s earliest days. Newspaper ads and radio spots support sales events throughout the year.
The big difference now is the Internet. The Lite House uses print ads to promote its website, and vice versa. A recent “Eggstra Savings Sale” around Easter reminded customers, “The Lowest Prices on the Internet are the Prices on our Tags!” Likewise, consumers can download a “Lite Makeover” discount coupon from the website. Although they cannot purchase goods online from The Lite House website, they can create a wish list that can be turned into an order in person at the showroom or on the telephone. The wish list registry also aids The Lite House with its search engine optimization efforts.