Presenting the finalists for the 3rd annual Showroom of the Year Awards, sponsored by Residential Lighting and the Dallas Market Center. Join us at the Dallas Intl. Lighting Market on June 21 as we announce the winners.
LIGHT UP YOUR LIFE
Light Up Your Life’s best business policy is honesty. The goal is to satisfy each customer's unique expectations, to listen carefully and really understand his or her wishes. Fair pricing, never above manufacturer’s suggested retail, is another honest gesture that keeps customers coming back for more. Advertising in reputable print media, and local spots on news or educational stations convey what the business stands for, leaving misleading “80 percent off retail” come-ons to others.
According to the showroom’s entry statement, “Excellent customer service (is based on) honesty, which means selling clients what they really need.” Diligent research helps the 6,000-square-foot showroom keep up with the quickly changing world of lighting technology and lighting systems. “The staff is eager to constantly learn about the products we sell,” the statement says.
Introducing clients and end-users to new lighting ideas “delights” the staff. Helping traditionalists see the discreet but powerful addition of contemporary lighting has broadened the showroom’s market. The company website is another teaching tool that now is part of a social media strategy that includes Facebook and Twitter. Clean and crisp, like the store environment itself, the website is designed to bring clients into the showroom. Links to the company’s more than 200 vendors are a compelling lure to come in for a professional, in-depth consultation.