2012 Showroom of the Year Finalists: Revenue Under $2 Million

Presenting the finalists for the 3rd annual Showroom of the Year Awards, sponsored by Residential Lighting and the Dallas Market Center. Join us at the Dallas Intl. Lighting Market on June 21 as we announce the winners. 

 

ILLUMINATIONS
MCALLEN, TX

After 25 years as a building contractor, Illuminations owner Gustavo Garcia knows how to make builders happy. In every way it can, the showroom tries to exceed customers’ expectations. The overriding goal is to prevent or minimize problems that would further complicate the already complicated job of building a new home. 

Located at the southernmost tip of Texas, just 12 miles from the Mexican border, Illuminations does business in one of the country’s poorest regions. San Antonio, the closest big city, is 225 miles away. The influx of Mexican nationals keeps business flowing, but requires the staff to cater to two cultures.

Taking care of builders has proven to the backbone of the company. A significant percentage of sales is from repeat builder business. Pros return because they are confident there won’t be hassles or snags along the way. The staff is ready to help them stay abreast of the latest innovations in lighting — knowledge that helps them help their own clients choose a lighting package. 

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