Presenting the finalists for the 3rd annual Showroom of the Year Awards, sponsored by Residential Lighting and the Dallas Market Center. Join us at the Dallas Intl. Lighting Market on June 21 as we announce the winners.
The thriving lighting showroom known as Fogg Lighting began in 1994 as a lamp shade parts supplier calling on portable lamp manufacturers. Today, the showroom team consists of people with both technical and design experience. Whether they are helping a client choose a lamp shade, fixtures for an entire house or lighting for a large commercial project, the Fogg Lighting staff works hard and with passion to find the perfect products to complement and illuminate the spaces.
Not interested in competing with big-box stores, Fogg Lighting carries high-quality products backed by high-quality service. “Hands down, the most important aspect of our business is our focus on ‘making a customer,’ and not just a sale,” according to the company’s entry statement. Customers span the spectrum from architects and design professionals to homeowners. Thanks to e-mail, vendors’ willingness to drop ship product and strong working relationships, Fogg Lighting is now doing business with architects and designers from across the United States.
Even as the business grows (up 20 percent last year), the company subscribes to the notion that “small is beautiful.” Customers are killed with kindness via small, sincere gestures that go a long way — like personal thank-you notes from the staff. Clients working on large projects are sent freshly baked cookies.