MELETIO LIGHTING & ELECTRICAL SUPPLY
Meletio Lighting & Electrical Supply has been around for 90 years, and today its superior customer service is fueling growth, even in a tough economy. According to company estimates, 70 percent of sales are repeat business, and 25 percent come from referrals.
Programs such as “Meletio At Your Service” have taken the 12,000-square-foot showroom to new heights. Customers can request a factory-trained, certified technician come to their home to change light bulbs, clean and balance ceiling fans, or change smoke-detector batteries. All salespeople are trained American Lighting Assn. (ALA) Lighting Specialists. Five have been with the company more than 30 years.
A broad selection is another draw. In addition to fixtures, Meletio carries lamps, ballasts, lighting controls, recessed fixtures, track and landscape lighting, plus electrical supplies. The stocking dealer has a 22,000-square-foot warehouse, which enables next-day delivery in the Dallas Metroplex.
Merchandise displays are carefully planned to maximize sales per square foot. Furniture and accessories are “layered in” to help customers visualize the fixtures in a home-like setting. Full-blown vignettes get the job done.