LUMENS LIGHT + LIVING
The Lumens Light + Living showroom produces far less revenue than the company’s website, yet its owners believe it is vital to their business. “We got into this business because we love good design. We have the showroom because we want to stay connected to customers,” says Ken Plumee, co-founder.
While the website has grown continually since its launch in 2005, Lumens is destined to be a single-store operation. Yet the experiences in the showroom, and the ability to interact with real customers buying real lighting for real homes has helped www.lumens.com become one of the five largest online contemporary lighting retailers.
At press time, Lumens was about to launch the latest version of its website. With so many lighting designs on today’s market, the company invested in better shopping tools to make it faster and easier than ever to find the right product. For the trade, there are new project management tools that allow architects, builders and designers to more easily collaborate with their own clients.