The number of consumers researching or shopping online is steadily growing and will surpass 200 million by 2015, eMarketer says. Found on the company’s website, Lighting Unlimited’s Virtual Showroom online video tour operates as a slide show or a self-directed “walk-through.” Easy to navigate, the tour provides excellent views of actual product and product displays. For the shopper who wants to research online to narrow choices before coming to the showroom to buy, the virtual tour is the ideal tool.
Contemporary lighting is a real star of the virtual tour. And there is nothing limited about Lighting Unlimited’s selection; it’s the area’s biggest contemporary offering. More than half the showroom is dedicated to fixtures made by top European lighting companies. Grand windows all along the front and sides of the building make the most of the colorful glass fixtures that twinkle by day and mesmerize by night, even from a distance.
The inner areas of the store are devoted to outdoor and landscape lighting, portables, track lighting, ceiling fans and a variety of ceiling and wall fixtures. A rear conference room is painted deep red, a stark but pleasant contrast to the naturally illuminated brightness up front. Lighting Unlimited continually works to improve store merchandising. “There have been great strides in enhancing already beautiful merchandising and product selections to simplify what is usually an overwhelming experience for the consumer,” the entry explained.