UNION LIGHTING AND FURNISHINGS
Canada’s biggest lighting showroom grew by another 7,000 square feet since the company received its Showroom of the Year Award last year in the $5 Million+ category. The expansion includes an improved customer service area, an enhanced merchandise pick-up area and additional showroom display space.
Now well over 100,000 square feet, the showroom issues maps to help customers find what they are looking for. Merchandise is grouped by style category, another way Union Lighting makes it easy to navigate its mammoth showroom. Exclusive galleries feature top name Canadian designers and a selection of products from around the world. A new 10,000-square-foot bath and vanity section features more than 300 vanity lights. Two complete house facades and a deck with a pergola are new additions in the outdoor lighting area. Genuine stone and brick walls and 12-foot-tall trees add a dash of retail theatrics.
In 2011, the Union Lighting website underwent a major transformation to make it more consumer-friendly. The new design is clean and fashion-forward to support the brand. A Solutions Center puts the answers to common questions at one’s fingertips. New sections and features were added. Now it is possible to search by style category and product category.